Smart Shooter Ltd.

Michal Mor and Avshalom Ehrlich came out of the missile division at Rafael, where locking a seeker onto a moving target is routine engineering. In 2011 they set up Smart Shooter at Kibbutz Yagur, east of Haifa, on the premise that the same logic could be pushed down to a rifle. The result is SMASH, an electro-optic sight with a firing computer behind it. A soldier designates a target, the sight tracks it through image processing, and the trigger circuit holds the shot until the barrel is genuinely pointed where the round has to go. The weapon itself is unmodified. The unit clamps to a Picatinny rail, works with issued ammunition and standard magazines, and that commercial argument has mattered as much as the technical one to the armies buying it.

The handheld line is the volume business. SMASH 2000L, marketed in its latest form as the 3000, is the day and night reflex sight used by dismounted infantry, and the export configuration sold to the United States Army carries the 2000LE designation. SMASH X4 wraps the same tracking and disturbed reticle logic around a four times magnifying optic with an integrated laser rangefinder, extending useful engagement out past the range where an unmagnified sight stops being honest. Remote weapon stations are the second line. SMASH Hopper 5000 is a light remote-controlled station that mounts a rifle or a light machine gun on a tripod, a mast, a vehicle or an unmanned ground platform, and holds an autonomous overwatch arc without a gunner exposed behind it. SMASH Dragon takes the same stabilised payload airborne, hanging a rifle or a 40mm grenade launcher under a rotary drone and firing it accurately while the aircraft is moving.

Counter-drone work has become the company's loudest use case. The tracking algorithms were built for small, fast, erratic objects, which describes a quadcopter better than it describes a person, and SMASH-equipped rifles are used to bring down hostile UAS inside roughly 250 metres with ordinary bullets rather than a dedicated interceptor. That capability drove military procurement across ten NATO countries, with fielding reported in Germany, the Netherlands and the United Kingdom, alongside India, Australia and Israel. The United States Army has been the anchor customer, awarding 13.4 million dollars for SMASH systems in 2025 and a 10.7 million dollar follow-on for additional 2000LE units in 2026, and a separate 2.4 million dollar order came through Joint Interagency Task Force 401 in support of Air Force requirements. Israel's Ministry of Defense bought SMASH Hopper stations for border overwatch, and India ordered Hoppers for its Pakistan frontier. Law enforcement and special operations users take the same hardware for hostage and close-protection scenarios where a missed round is the whole problem. Smart Shooter reported 36.8 million dollars of revenue for 2025 and listed on the Tel Aviv Stock Exchange the following year under the ticker SMSH, raising about 200 million shekels at a valuation near 900 million. Subsidiaries in Virginia, Germany and the Australian Capital Territory handle sales and support.